The focus is on four key areas:
Product Training
Suppliers have the ability to film product training videos, archive the data, and present it to any key stakeholders including: surgeons, hospital staff, physicians, medical students, and other interested audiences.
Reduction of T&E
Interactive demos can be viewed anywhere in the world, eliminating the expense of sending thousands of employees to specific training locations. These demos can be reviewed multiple times incurring no additional cost. Analytics are included to monitor the viewing audience for each demo.
Product Launch
Products can be globally broadcasted on release dates providing a new edge to the typical sales approach. Hard copy marketing material, sales pitches and unwanted solicitation can be practically eliminated from the sales cycle. In a time where there is focus on reducing carbon footprint MWL provides the solution.
Advertising/Exposure
Products and company brand gets exposed to customized viral marketing through the teaching aspect in hospitals and the global medical network. One ad or demo can reach millions, one sales meeting can only reach a small group.